HR CONSULTING
We provide end-to-end retail execution solutions, at every level of retail opportunity.
Our sales and merchandising offering is comprehensive, providing more than just retail solutions, increasing shelf share and planning. Our in-store marketing, through promotions and displays, maximize sales opportunities at the shelf level. We are on the frontline, making sure that your brand reaches your customer.
Marketing activities that combine analytical skills with deep knowledge of products as well as clients attitudes and behaviors. All of that to achieve the ultimate goal: to ensure that your products are in the right place, and at the right time, in the right quantity and at the right price.
Our Clients may receive the support of dedicated mobile merchandisers. Each of merchandisers equipped with a mobile device that allows us the on-going supervision of merchandising process and effective visit management.
Mobile merchandising not only helps us to reach any point of sales and implement the basic merchandising services, but also opens various opportunities:
- Establishing strong relationship with shop managers
- Extending product lines available on shelves
- Suggesting new order placements
- Achieving satisfactory distribution level
- Providing additional actions e.g. audits
With an ever-expanding selection of products competing for basket share, finding ways to differentiate your products in-store has become increasingly competitive. Since our foundation in 2001, ABC has worked with multinational brands to constantly develop and implement effective merchandising strategies that allows brands to merchandise their products in such a way that stimulates interest and entices customers to make a purchase.
Our expert merchandising teams operate nationwide and are experienced in identifying strategic locations within retail outlets to maximize brand presence in- store. Utilizing their local knowledge and store relationships they create the best possible opportunity for your brand to engage customer’s in-store.
Working on continually increasing efficiencies, our in-store merchandising teams strive to deliver excellence in execution that increases brand presence and delivers ongoing return on investment.
Whether it’s by means of countertop displays or free-standing display units, the use of point of sale in-store is highly effective in carving out space in a busy retail environment to grab consumer attention. Our merchandising teams are perfectly equipped to install POS across all retailers nationwide and are skilled at identifying and negotiating for additional on floor space wins. POS merchandising is a constructive mechanism to help launch new products into the market and to drive sales.
Our retail merchandising services which include:
- Large nationwide merchandising activity across all major retail groups.
- Smaller, tactical merchandising blitzes that allow for maximum impact around key trading periods & promotional activation.
- Syndicated merchandising service across non-competing brands.
- Category plan and re-planogram installations.
- Store refits, including removal of all old products & fixtures and installation of new fixtures, fittings and planograms.
- POS installation in support of NPD launches, promotional activity and brand awareness.
- Bespoke installations including window displays, FSDU’s, signage & floor installations.
WHY ABC?
For over 20 years ABC has built extremely strong relationships with retailers on a national scale. Our team’s geographical reach coupled with local knowledge and reputation helps to find and take advantage of opportunities for our client partners. We are a proactive, solutions orientated business that constantly look to find opportunities, online & offline, that align with their wider business goals and strategies.
We have executed merchandising campaigns for over 20 years and we are well equipped to manage all logistics, training, people, and back office service requirements to run effective in-store execution. Our teams are experts at managing your brand-image in-store and in delivering detailed reporting on work completed.
Through our relationships with people and retailers, we are able to effectively negotiate visual opportunities for our client partners so that they are able to achieve the KPI’s agreed, and drive sales results.